• Jaco Studio

Maerua Mall - African Architectural Projects

Project: Additions and alterations to Maerua Mall

Location: Windhoek

Collaboration: DLH Namibia

Project timeline: April 2016 - February 2018


Since the early 90’s, Maerua Mall has been one of the shopping hot spots in Namibia. However, in 2014, construction on the biggest mall in Namibia began in Kleine Kuppe, on the Southern edge of Windhoek.


Naturally, the competition of the new development worried the company who own Maerua Mall. This led to a multi-million-dollar renovation between 2012 to 2014 where the whole building was renovated, only to end up with a dull white box of a mall.


In 2015, their competition The Grove Mall, opened its doors, and consequently the passages in Maerua Mall started to empty.



DLH and JacoStudio were then brought in by Maerua Mall, with the aim to create a design that would bring back life to the once celebrated mall.



PROJECT BRIEF:


Our brief was to develop a strategy that would lure back shoppers using intuitive design as well as detailing of the shared spaces found throughout the mall.


Architectural Design Solutions Proposed:


1. ENHANCE PLACES OF REST:


Revitalize the existing food court areas and provide an additional level for seating and gathering. To optimise on space, while creating edge the additional level would be floating in the largest triple volume space of the mall.



2. PROMOTE MOVEMENT ALONG CORRIDORS


All corridors to be re-furnished with a striking ceiling design, which aims to guide the shopper through the corridors, between points of interest.


IMPLEMENTATION:


The design solutions included the strategic play between thousands of light and timber elements.


These elements were introduced in various methods which highlighted horizontal and vertical lines throughout the spaces.


The end of each corridor was made to feel like an important node of activity, whilst the wide variety in installations allowed for an improved sense of orientation.


Design Project Result


Even though the renovation took longer than initially expected, the work was completed in early 2017. The result fulfilled the desired outcome, as the passages refilled with customers, and the shop vacancies disappeared completely.


Maerua Mall now remains a leading shopping mall in Windhoek.



Jaco Studio – African Architectural Projects


Aesthetic appeal and close attention to detail are vital to any project and are key traits that must be considered when selecting the right individual for the job.


As a freelance architectural designer in South Africa, who has worked on several design and renovation projects both in and out of South Africa, I can offer valuable insight into both design functionality and practicality.


Contact Jaco Studio for more information about my services as an architectural designer – let’s bring your creative ideas to life.

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